NORFOLK, Va.— People for the Ethical Treatment of Animals is planning to launch a pornographic website to promote its animal rights and vegan diet message, a move that critics say will backfire and ostracize them from mainstream society.
PETA spokeswoman Lindsay Rajt said in a telephone interview from Los Angeles on Tuesday that the group has applied with ICM Registry to launch the website peta.xxx.
Rajt says the site will feature "tantalizing" videos and photographs, which will lead viewers into animal rights messages. She noted that Norfolk-based PETA has used porn stars and nudity to get its message across in the past, including an annual speech online in which a PETA representative undresses. That video later shares a message about slaughterhouses.
She says a pornographic site will allow PETA to reach a broader audience and that publicity about the site is just as important.
"I think the bottom line is we live a in a 24-hour news cycle where over the years we've found our racier actions are kind of a fast track way to get people to stand up and pay attention about the plight of animals," she said.
Rajt says November is the earliest that PETA could receive approval for the site. Critics say that by resorting to pornography, PETA is alienating itself from a large swath of the population that might otherwise be sympathetic to its cause.
"I just don't want to understand why they want to offend people who would potentially support at least part of their cause. There have got to be other ways to draw attention to their cause," said Robert Peters, general counsel for the New York-based anti-pornography group Morality in Media. "Metaphorically speaking, they're getting in bed with hard core pornographers to prevent cruelty to animals. That borders on insanity."
Rajt said PETA officials would track the website to determine if people are viewing the animal rights messages and not just the nudity. Past experience has shown that they will, she said.
J. Justin Wilson, senior research analyst for the food-industry backed Center for Consumer Freedom, said moves like this by PETA make them increasingly irrelevant in mainstream society.
"They don't seem to be changing the debate anymore, I think in large part because people are writing them off as whack jobs," he said from Washington. "This is one more example of them being their own worst enemy. If they're trying to win the hearts and minds of people considering being vegetarians, this is probably the wrong way to do it."
The Virginian-Pilot in Norfolk, Va. first reported PETA's plans.
Online: People for the Ethical Treatment of Animals http://www.peta.org/
Morality in Media http://www.moralityinmedia.org/
EVA MENDES, RATHER I'WILL GO NAKED THAN WEAR FUR
Eva Mendes—the gorgeous star of Training Day, Hitch, Once Upon a Time in Mexico, Ghost Rider, and the brilliant We Own the Night featuring Mark Wahlberg and our old friend Joaquin Phoenix—is also the new face of our winter anti-fur campaign. Once you’ve had a long look at this stunning new anti-fur ad, take a deep breath and check out what Eva had to say when she sat down with us for this PETA Files exclusive interview about what led her to speak out about the cruel treatment of animals in the fur industry:
How did you come to get involved with helping animals? Did you have any animal companions growing up?
I love animals, but I hadn't had a pet since I was a kid. I recently got a dog and he's not only made me a happier girl—he's made me much more sympathetic to animal rights. I look at my beautiful dog and think, "Of course I'd never eat him or skin him for his fur, so why would I be okay with eating a cow or wearing a cheetah?" It's just not right. It's a contradiction.
Do you have any animals? Can you tell us about them?
I recently got the most beautiful dog in the world! He's the sweetest thing ever. He's fully trained and all his commands are in French. Too cute! So I'm learning French and he's learning Spanish!
What drew you to the idea of working with PETA on our "Rather Go Naked Than Wear Fur" Campaign?
I wasn't familiar with PETA early in my career. I remember having my first premiere in New York City and being so naive that I didn't have a coat with me. My stylist sent me a fur wrap for the evening and I ignorantly wore it.
PETA then wrote me a beautiful letter commenting on my less-than-educated choice. I was so impressed that I vowed to them and myself to never wear real fur on the red carpet or in my life again.
As a fashion icon in Hollywood, do you find that people put pressure on you to wear fur on the red carpet? If so, how do you handle that?
A lot of the high-end designers are unfortunately still big on fur, but I simply let them know that I won't wear it on the red carpet or for photo shoots. People are pretty respectful and don't try to pressure me to wear fur (smart for them … haha).
Can you tell us about the projects you are working on right now and also about your film We Own The Night?
We Own The Night is a crime thriller set in the late 1980s about two brothers on opposite sides of the law. I play the girlfriend of Joaquin Phoenix, a manager for a club involved with the Russian Mafia, whose brother (played by Mark Wahlberg) is a cop targeting the Mafia for drug involvement. It's a great cast, and it was such a thrill to play opposite actors like Joaquin, Mark, and Robert Duvall. I've also just finished filming The Women, which was very cool, and I’m just starting a really amazing project called The Spirit.
What issue involving animals is dearest to your heart? Also, you have a lot of fans out there which gives you a powerful platform to reach people and make a difference: What is your message to them about having compassion and getting active to help animals?
I'd say the closest animal rights issue to me right now is being anti-fur. I feel like in recent years, due to pop culture, fur has made a comeback. Some people still see wearing fur as glamorous and a sign of prosperity. Personally I think wearing a baby chinchilla says, "I'm ignorant," vs. saying "I'm a badass." I don't think you can force people to change their attitudes, but you can help to educate them and to lead by example. … There are way too many amazing faux fur options out there for people to still be wearing real fur. I want people to know that there are options; that killing a poor animal and wearing it isn't cool. But respecting all life forms is cool. Very cool
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