World MasterCard Toronto Fashion Week shows online by Maybelline YouTube Channel

Good news, fellow fashion and beauty fanatics. Whether you're not a Toronto dweller or you are but you'd rather not fork up your hard-earned cash to fight for an uncomfortable seat in the back row of the runway room, your fear of missing out won't be an issue this season. Thanks to Maybelline New York, the new official makeup sponsor for Toronto's World MasterCard Fashion Week, your all-access pass will be free of charge this time around — and you can experience in all in your bathrobe without judgment, if you so choose.
In an effort to bring Toronto Fashion Week to the masses, Maybelline New York is partnering with YouTube and IMG to provide the YouTube Fashion Week Live channel that will offer live streaming of 20 fashion shows throughout the week-long event, similar to the branded channel that was launched at last year's New York Fashion Week. It will also offer a sneak peek into the backstage environment, including interviews with designers and beauty experts. The only caveat: You'll have to sit through a Maybelline advertisement before each video, reports the Globe and Mail.

[See also: Kate Middleton's coats]

"In a few clicks, the public will have access to more content than ever before," says Alex Allard, digital marketing manager for Maybelline New York in Canada, in the brand's press release. "From our live stream of the shows to runway beauty looks to how-to videos, we're very proud to bring the makeup trends from the catwalk to the sidewalk in record time. We wanted our debut at a Canadian-based fashion week to be accessible to all with these exciting digital initiatives."
Katie Green, brand communications manager for Maybelline New York Canada, tells the Globe and Mail about the shift in access: "Maybelline is an accessible brand, but fashion week has typically been a very industry-focused event," she says. "Now, with the change in social media, things are becoming more accessible."
Cozying up on the couch with a laptop, a cup of tea and live streaming from the runway sounds like a very tempting alternative to high heels, long lines and metal benches. Thank goodness for the digital revolution.
Toronto's World MasterCard Fashion Week runs from March 12 to 17, in the tents at David Pecaut Square.
Would you mind sitting through a few cosmetics ads to gain free access to Toronto's Fashion Week?
More from Shine on Yahoo! Canada
Tara Reid returns to the red carpet
Award season best and worst dressed
Fashion trends to wear this spring

You have read this article World MasterCard Toronto Fashion Week shows online by Maybelline YouTube Channel with the title World MasterCard Toronto Fashion Week shows online by Maybelline YouTube Channel. You can bookmark this page URL https://gaytunisia-to-da-ri.blogspot.com/2012/03/world-mastercard-toronto-fashion-week.html. Thanks!