Canadian Music Week 2012: MULTI-PLATINUM SINGER/SONGWRITER JOHNNY REID CELEBRATES THE RELEASE OF “FIRE IT UP” AND OFFICIALLY KICKS OFF SLACKER CANADIAN MUSIC FEST ACTIVITIES WITH A SPECIAL PERFORMANCE – WEDNESDAY, MARCH 21st



TORONTO – February 23, 2012 – Slacker Canadian Music Fest gets under way Wednesday, March 21st with a special performance by two-time JUNO Award winner and acclaimed multi-platinum singer/songwriter Johnny Reid. The Scottish born and Canadian raised artist will take the stage at the Virgin Mobile Mod Club at 9:00pm on March 21st to rock the official opening party with an intimate concert open exclusively to a limited number of Slacker Canadian Music Week delegates and wristband holders.
Nominated for a 2012 JUNO Award for Single of the Year, Reid will release his brand new album Fire It Up on Monday, March 12th.  The follow-up to 2010′s certified double-platinum album A Place Called Love which debuted at No. 1 on the Soundscan Top 200 Album Chart and spent 4 weeks as the best selling album in Canada, Fire It Up finds Reid in the producer’s chair of an album filled with rock, pop, soul, country and everything in between.
Over the course of the past 6 years, Reid has been recognized with several awards and nominations, multiple Top 5 radio singles and No. 1 videos.  His past three albums and DVDs have all been certified platinum (or higher) in Canada, bringing his total of units scanned to more than one million.  In 2011, he was honoured with the Slaight Music Humanitarian Award due to his outstanding efforts on behalf of organizations such as the World Vision Foundation, Children’s Aid Foundation and the Make A Wish Foundation of Canada, among many.
To see Johnny Reid in this rare club appearance before he embarks on a cross-Canada tour in April, purchase a Slacker Canadian Music Fest wristband at http://www.canadianmusicfest.com/.
About Slacker Canadian Music Week
Celebrating 30 years, Canadian Music Week is Canada’s leading annual entertainment event dedicated to the expression and growth of the country’s music, media and entertainment industries.  Combining four information-intensive conferences; a trade exposition; a film festival; a comedy festival; four awards shows and the nationís largest New Music Festival – Canadian Music Fest – CMW spans a five-day period from March 21 to March 25, 2012 at the Fairmont Royal York Hotel and over 60 various downtown Toronto venues, attracting participants from across the globe.  For more information, visit www.cmw.net.
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For media information and to arrange interviews, please contact:
Planet3 Communications Ltd. – Jennyfer Sanchez/Joanne Smale
T: 647.346.4101 E: info@planet3com.net
Bessie Bullard – Communications Director
T: 905.858.4747 E: bessie@cmw.net
For more information or to arrange interviews with Johnny Reid, please contact:
Charlotte Thompson – EMI Music Canada – 416.583.5019 / Charlotte.Thompson@emimusic.ca

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